GET HIM HALF A LITER

BETWEEN THE GLASS AND THE BOTTLE,

THERE IS AN EXTRA CHOICE.

500 ml designed to give the customer the pleasure of choosing a bottle even when 750 ml is too much.

A new size for restaurants, wine bars, and hospitality.

  • 500 ml
  • Same Cavàga quality
  • A new opportunity at the table
  • 500 ml
  • Same Cavàga quality
  • A new opportunity at the table
  • 500 ml
  • Same Cavàga quality
  • A new opportunity at the table
  • 500 ml
  • Same Cavàga quality
  • A new opportunity at the table

A CHOICE THAT IS LACKING TODAY: A GLASS IS NOT ENOUGH. 750 ML IS TOO MUCH.

It happens especially at lunch.

It happens at tables for two.

It happens when the customer would like to choose a bottle, but the standard size makes them give up.

And often the answer automatically becomes:

“We’ll have two glasses.”

Mezzolitro introduces a third option.

  • The sale of alcoholic beverages is restricted to adults.
  • Drink responsibly.
  • The sale of alcoholic beverages is restricted to adults.
  • Drink responsibly.
  • The sale of alcoholic beverages is restricted to adults.
  • Drink responsibly.
  • The sale of alcoholic beverages is restricted to adults.
  • Drink responsibly.
  • The sale of alcoholic beverages is restricted to adults.
  • Drink responsibly.
  • The sale of alcoholic beverages is restricted to adults.
  • Drink responsibly.
  • 500 ml
  • Same Cavàga quality
  • A new opportunity at the table
  • 500 ml
  • Same Cavàga quality
  • A new opportunity at the table
  • 500 ml
  • Same Cavàga quality
  • A new opportunity at the table
  • 500 ml
  • Same Cavàga quality
  • A new opportunity at the table
A NEW MEASURE. THREE MORE OPPORTUNITIES.

MORE CHOICE

A new alternative between the glass and the 750 ml bottle.

To expand your wine list without changing the ritual of the bottle.

MORE OPPORTUNITIES

Lunch, tables for two, aperitif, tasting, dinner.

Mezzolitro brings the bottle even to occasions where the standard size might be too much.

MORE PERCEIVED VALUE

A bottle chosen for that table.

Opened in front of the customer.

A different experience compared to simple glass service.

IT DOES NOT REPLACE THE WINE GLASS. IT DOES NOT REPLACE THE 750. IT CREATES A NEW SPACE BETWEEN THE TWO.

The wine glass will continue to play its role.

The 750 ml bottle will continue to play its own.

Mezzolitro is created for all those occasions that currently fall in between.

When the customer wants to choose a bottle, but not necessarily 750 ml.

CAVÀGA MEZZOLITRO A new standard of service.

The size changes. The pleasure remains.

RED

Available in 1 size

    CHARDONNAY

    Available in 1 size
      WHERE MEZZOLITRO FINDS ITS PLACE.

      A LUNCH

      The bottle is back on the table, even at lunch.

      A quantity better suited to the occasion, without having to forgo the choice of a bottle.

      TABLE FOR TWO

      A bottle to share.
      Also designed for two.

      Consumer research, in fact, defines Mezzolitro as an ideal bottle to share between two people.

      HAPPY HOUR

      More than a glass.
      Less than a standard bottle.

      A new option to accompany the service.

      TASTING

      More labels.

      More freedom in building the experience.

      GET HIM A HALF-LITER

      SELLING A BOTTLE

      WHERE PREVIOUSLY YOU WOULD HAVE SERVED TWO GLASSES.

      -

      A NEW PRICE POINT

      The format can allow for a lower table price compared to the standard bottle, creating a different entry threshold.

      -

      A BOTTLE, NOT A GLASS

      The label, vintage, and product remain identifiable at the table.

      The customer sees what they are drinking.

      -

      LESS OPEN WINE MANAGEMENT

      A bottle intended for that specific table can, in some cases, reduce the need to work with already opened bottles.
      • A NEW WAY OF DRINKING.
      • For lunch. For dinner. For two.
      • TAKE 500 OFF.
      • A NEW WAY OF DRINKING.
      • For lunch. For dinner. For two.
      • TAKE 500 OFF.
      • A NEW WAY OF DRINKING.
      • For lunch. For dinner. For two.
      • TAKE 500 OFF.
      • A NEW WAY OF DRINKING.
      • For lunch. For dinner. For two.
      • TAKE 500 OFF.